![]() These citizens are then more likely to visit downtown for shopping/dining/entertainment on other occasions and are more likely to consider living downtown or perhaps locating their business downtown. And many of these people do not live or work near downtown, so by creating the event, you can expose a wider portion of your community to the unique assets located in your urban core. Bringing people from your entire city downtown on a regular basis, once a week or even just once a month, serves to make citizens aware of the unique amenities that exist in the central part of their community.Įvents like a weekly farmers market (like the Union Square Farmers Market in NYC) or a monthly art walk (many cities have a “First Friday Art Walk” like the one in Denver) can draw thousands of people to your downtown on a regular basis. Ongoing public events help drive positive awareness of your city’s downtown. Union Square Farmers Market: New York, NY Why? Vibrant Downtown Strategy #1 Turn one-way streets into two-way streets. For each strategy, you’ll see a concise explanation of how the strategy will make your downtown more vibrant and one or two examples of cities that have successfully implemented the strategy.īy the way, if you’re interested in reading more about the importance of downtown to your city, please see my 3-part blog series on The Most Prosperous Downtowns of the 21 st Century where I analyzed how the downtown areas of the 100 largest cities have fared over the past decade. That’s what this post is all about.īelow are 12 strategies that can transform your city’s downtown into a thriving urban district. ![]() But even if you answered ‘no’ to each question, and your city doesn’t have any official program in place to help make your downtown a more vibrant urban place, there are still lots of strategies your community can pursue to improve the urban vitality of your downtown. Hopefully, you answered ‘yes’ to the questions above. Does your city have a long-range downtown plan?ĭoes your city have a downtown development corporation, a downtown alliance, or similar non-profit organization that is focused solely on promoting downtown as a destination for businesses, residents, and development?ĭoes your city have public policies (like tax abatements, grants, and other special incentives) to promote downtown development?
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